Randomness, Observations, Experiences

Posted on by johnlwheaton1

For today, in no particular order or connectivity—just writing from experiences…..

People are better at constructing, building up, and expanding than de-constructing, tearing down, retracting. But sometime life calls for more deletion, simplification, deconstruction. This is true personally and professionally.

When all else is stripped away, the the first priority of any business is survival. It’s not fancy, but survival is 1st. Sell work, do work, bill work, collect for the billed work, profit by spending less than we take in. Being visionary or doing long range planning is a waste of energy if we aren’t dealing with sustainability of delivering excellence over and over and growing outward.

Cash is underrated. We can’t eat (literally) off of equity (unless it’s in land producing food.) We can grow wealth by equity, but we need cash for daily life. Each has its place. Don’t mistake one for the other.

It can be healthy to consider the “least plausible explanation” for an outcome or occurrence. This is threatening to some people, but it can be refreshing to consider.

Conspiracy theories are only such until they aren’t.

Much can be discerned from pattern recognition. This is not really emphasized in most formal educations. Patterns, broken patterns, changing patterns can reveal much. Sometimes we call this “trusting our gut,” but it really isn’t about the gut. It’s about awareness and processing patterns. Don’t discount it.

Everything matters, small or big. So finish it.

Making the bed in the morning really is the start to a more organized and ordered life. It sets in motion a pattern of getting things done, owning the day, developing healthy habits. (We own the bed, the bed doesn’t own us.)

Agility and resilience are key qualities of people, families and businesses that continue to endure in spite of constantly changing circumstances.

Buildings constructed without a qualified Building Envelope Consultant under-perform compared to those constructed with one. This is a key investment that provides a short and long term ROI (return on investment) in better comfort, longevity, aesthetics, capability, reduced risk. The old phrase, “pay now or pay (a lot more) later” applies to this in every instance.

It may sound obvious, but builders, architects, and engineers all have their role in the built world. Don’t confuse one for the other. Engage each according to their value to a project

The Antarctic Ice sheet gained significant mass from 2021 to 2023, reversing the trend of mass loss. This doesn’t make headline news. Look it up. This is not a political statement, just a fact.

Accounts receivable (collecting cash payments for billed services or products) is the hardest part of managing a small private business in B2B world. The “work” of the business is easy. Keeping AR moving is hard unless we can dictate terms 100% of the time, which is not reality. Every client has a different process, platform, payment method, chain of command, etc. Be wise, be sensible, be reasonable, but set boundaries.

Outsourcing anything is a mixed bag; it’s two sides of the same coin. It requires sacrificing some measure of control for convenience. Assess and monitor regularly

That’s it for today. Randomness. I had to get that off my chest. Comment if you choose.

Resisting Complexity

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As a company gets more mature and grows in size, adding people to support the purpose and mission of the business, it also needs to define internal processes and “SOP’s” (standard operating procedures) to reasonably manage with clarity the volume of work; to deliver to clients the work that supports the “why” of the business at more scale .

However, these SOP’s can also become an encumbrance because often times we end up working more and more to serve the internal functions of the business rather than the clients. This is a subtle, gradual, descent, and easy to miss.

To resist, to remain effective, takes consistent resistance by someone, or by a group of “someone’s” to keep asking this question, in perpetuity, “How can we simplify, resist the complex, streamline, and keep “the main thing the main thing” like we did when the business began, which is to focus on simplifying client’s lives and delivering creative solutions to them?”

Do you want to know one way to measure if you’re being too “internally focused?” First, look at your calendar. How many internal meetings are required each week versus how much time to produce the work and connect in a collaborative manner with the client? This is certainly applicable to those with client relationship management (CRM) responsibilities in any measure. But everyone, every role, impacts the client, whether a CRM, accounts payable representative, receptionist, engineer, proposal writer, scheduler, principal, project manager, designer, or other.

It’s all about the client, the customer. It’s all about the delivering the service or product as scoped, and in a manner that makes their experience reasonably positive, and one of relative ease.

We can lose sight of this if we don’t create and maintain awareness and constructive tension in the system.

It’s the responsibility of all of us to remind ourselves and our colleagues to “keep it simple.” And it starts at the top, with the leader of the business.

Build the systems, deliver to the SOP’s, but only if they are supporting the purpose driven mission of the business to the benefit of the client. Cut out everything else.

Developing Identity vs Being Commodity

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If we own or are working in a business, we are delivering a service or product. The client or customer expects to receive what it is they’ve purchased according to the specifications, scope, and price. This is a fact that is true, whether conscious in the mind of the buyer and seller or not. This is the baseline. Let’s dive deeper now.

All companies in a category are expected to deliver to the category. Let’s even say that we expect all the scope of work to be delivered to the exact same standard, that we could pick any one of the enterprises in the category, and expect the same exact results. What then would be the differentiator in selection? Price (cost) of course. If all things are 100% equal, then select and work with the lowest cost provider for the specified service or product.

But this is never the case. Products or services from different companies are not all delivered to the same standard. Why is this so? There are many reasons. But let’s focus on differentiation here; let’s focus on core purpose, core focus, core values. Defining the differentiators, the “why,” “what,” and “how,” define the difference, and create the unique value proposition of any enterprise. In fact, all companies have these defining attributes, they just don’t always know what they really are, or how to define them.

“Our Why”: Core Purpose.

This is our reason, our essence, why we do what we do. Unless we want to be more of a commodity, we need a core purpose; a “why;” a reason for the enterprise’s existence. This has nothing to do with WHAT we do, but why we do it. For instance in my company, we “Enable Facades that Inspire.” We “do” things to support that, but those “things” are not our “why.” We love to work on, and to help develop, improve, remediate, fix, oversee facades, building skins, building exteriors, in an inspired manner and to create inspiring outcomes. That’s why we show up every day.

“Our What:” Core Focus.

What is it that we deliver or do as a core focus to support our core purpose? This is the “what” to support the “why.” In my company for instance, we provide design, engineering, science and consulting to support the core purpose to enable facades that inspire. When you work with us you may “get engineering” for example among other things as part of the service, but you don’t buy “engineering” from us. You buy our core purpose (knowingly or not.) You work with us to support your vision on an inspiring facade or exterior building skin. To support that, one service we provide is “engineering” expressed in various forms. What we all do in enterprises is different than why we do it.

“Our How:” Core Values.

How do we do what we do to deliver why we do it? These are the core values; the “how.” What’s our personality, and what values do we live out, manifest, and provide as a group, an enterprise, an organization? Core values (the how) are our guard rails, our sign posts. For instance, at our company we have five core values, developed as a team. They are as follows: communication, integrity, collaboration, client conscious, and capable. Everything we “do” is filtered through this grid, this reality. These are not aspirational, they are reality. These core values define us. For instance, if you don’t want to communicate, and it’s not a value for you, then you wouldn’t want to work for us. The core values are in every job offer, discussed during recruiting, and measured during annual reviews. You don’t have to be perfect in living out the core values, but you have to care, to buy into them, be committed to improvement, and to be accountable to them. Goods and services are delivered with, through and by the core values.

The Story:

So the “why,” the “what,” and the “how” allow us to build our story, a common story, that anyone in the company can express. It gives us a common context to work within, a common reality, a shared experience. This is a powerful lever in advancing with focus and velocity. The story may be manifested or experienced in different forms and expressions. But in the big picture, if talking to someone in the elevator, at the coffee bar, or on break at the conference, asking us, “So what do you do,” we could say something like this, “Well, we enable facades that inspire through services like engineering, design, science, and consulting. You can count on us to be communicative, and express integrity around commitments and solutions. Plus, we really focus on collaboration, building a shared experience, with a client conscious focus throughout (beginning with the end in in mind). With all that we are as capable as they come.” This is one version of our “story.” This is what you get when you get “us.”

Closing Thoughts and Remarks

So are all enterprises the same? When we purchase a service or product to a spec, a definition, a scope, can we expect the exact same experience from all? Obviously not.

With whom would we rather work? The no purpose, low cost provider, or the clearly purposed, value driven niche company?

Without a “why” everything looks the same. Without a “what” there’s no clarity on what service or product is expected to be delivered and received. Without a “how” it’s all just colorless and without consistent experience; there’s no value added.

Without the core purpose, focus and values, we are just a commodity, a nameless, faceless organization that can only rely on being less expensive. This is a tough reality to live within; impossible really.

Does cost matter? Of course. But that is a topic for another blog post.

Get excited. Start defining today. There’s a process by which you can do so. Put it in writing. Shout it from the roof tops. Make a difference.

Team

Posted on by johnlwheaton1

Replace:

“Report To”

With:

“Work with”

Replace:

“Organizational Chart”

With

“Accountability chart”

Sure, someone’s responsible to and for something or someone

But “work with” and “accountable for” make everyone truly a member of the “team” rather than “have’s and have not’s”

A staff team gets more effective traction.

Pulling in the same direction.

The Island

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You can see it in the feet. The tan lines, the little cuts, the dirt under the toenails, the weathered soles. “Island feet.” Shoes are optional. Flip flops are the norm. Barefoot works often as well. Feet on dirt, feet on grass, feet on sand, feet in saltwater, feet on the warm deck wood. All feelings we lose in contemporary society as adults. Unrestrained feet. It’s strangely freeing. I am reminded of this every time I go to the island to spend some extended time. The roads are all dirt. There are no cars, just golf carts, fat-tired bikes, and legs for transportation.

Tee shirts are the norm. The more eclectic the better. Collared sport shirts are considered dress-up. Clothing decisions are simple. Getting dressed takes a minute or so. Shorts, shirt, flip flops, go.

Most weekends, just put on the bathing suit and water gear in the morning. No need then to change. People understand. No one really cares or judges by clothing choice anyway. It’s the island.

Islands have their own rhythm. Wind, sun, rain, tides, sunrise, sunset, fish movements, all are variables that impact the rhythm. Weather has a lot to do with it. The more remote, the more impactful these realities of nature. Sun up, sun down. What’s the wind speed? Is it a beach day or bay day?

The island I am referring to doesn’t have a bridge, so it takes work to get there. It’s only accessible by boat. When I say boat, I mean a private boat service, or your own boat, not a public ferry. So if you’re there, you’re there for a reason. For an island, the more remote, the harder to get to, the less infrastructure, the more intentional a person’s presence becomes. This creates a culture; a certain common thread. People there for a reason. Certain mindsets.

Friends get together on “island time.” Island time means “go ahead and drop in,” or “come on over.” Island time means “sometime around 4:30,” but it’s not rigid. Island time is fluid. It’s less restrictive.

“Friendly” is a big value on an island. If you don’t need someone now, you’ll need them at some point for a tool, a boat ride, flour, an extra set of hands, and for a hundred other things. Mutual dependence is normal. Community creates a much better experience.

Tired at night is really tired. Island tired. Days are long, nights are dark, fatigue settles in quickly. Physical fatigue, not just mental and emotional. The fatigue of being out in the elements, using the body heavily. The fatigue I remember as a kid in the summertime after running all day from early to late.

It’s an island. The feet know it. The body feels it. It’s simpler. It’s slower. It’s freeing. It’s life giving. Once experienced, it’s tough to live without it.

Imagine- Achievement vs Effort

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A VISION for those in Professional Services:

The standard form of pricing professional services work among architecture and engineering firms still mostly involves some form of “gross up” cost estimating based on predicted labor investment at a defined labor rate. Even when setting fees on a “top down” basis or “cost of construction,” there’s still a “bottom up” exercise in regards to budgeting labor. Almost all firms “monetize” their time in some way by also filling out time sheets. The hours are loaded into the accounting system by project, by phase, by labor code.

Re-imagining

Let’s just imagine for a moment instead, a professional services business based only on results and value. There’s no time-sheet in the traditional sense. The business is not selling their time for a labor rate, but is focused solely on outcomes.

What is the issue? The time-sheet, recording time by increment, by labor code, by job number, on an hourly basis, is focused through the lens of effort– a justification model, “People like us focus on monetizing our time, documenting that effort, billing for it, while we hope to get the right results on the project.”

The opposite is a business focused through the lens of results- an achievement model, “People like us produce results like these for fees like this.”

Imagine:

  • Everyone is paid a salary – no hourly workers at any level.
  • There’s no discussion about “billable time,” only expected outcomes within time frames.
  • The focus is entirely on an achievement and income model:
    • “People like us produce results driven by value, scheduled completion dates, project milestones and deliverables that are billed at pre-determined values.”
  • The expected work week is to “complete the targeted work”- no exceptions. Work status is either “done or not done,” or “on-track or off-track.”
  • Jobs are billed based on percentage basis according to the fee and progress against the deliverable, not the time accrued.
  • There’s no accounting for time, but only revenue, only outcomes. We determine the percentage complete based on the results achieved vs the results planned. We set the fee based on the value to the market, region, project type, client.

What about Time and Materials ( T & M hourly) work, you ask? Perhaps there needs to be an exception for certain activities, but then why not charge more for T & M work than for fixed fee work. (We can’t achieve the margin a fixed fee can allow when we bill T & M.)

Alternatively, we simply stop working entirely on the effort-based model of billing for time. No T & M, ever. We work for clients that value the fixed fee model. For those clients that aren’t willing to pay a fixed fee we take the position of, “People like us produce the type of value where we believe a fixed fee is the only reasonable approach.”

Imagine this business, where everything is results, outcome, achievement driven rather than time-effort driven. Imagine piloting a project or a group that tests this approach.

Imagine quoting projects from the top down only, “We think a project like this should cost this much”. Our thinking is centered on the mindset of, ”Our business costs this much to run per year so we need to sell X-times that cost in executable backlog to be completed within this time frame”

Imagine.

Back at it

Posted on by johnlwheaton1

This is a continuation of my last blog, “What’s On My Mind.” It’s so hard sometimes to organize thoughts, so I just start to write. As I write, I go back and edit, then keep writing, then edit, and so on. Actually it’s always hard to organize thoughts for me because I have so much content going on in my head, in my brain, so many thoughts, observations, and “stuff.” I’ve got ADD brain which primarily manifests itself for me in two ways. One way is the ability to hyper-focus for extended periods of time, at depth, on a specific item, or work product, to completion. The other way is to start a bunch of things and not finish them. This is the most classic. I’ve learned over the years how to recognize it, discipline myself, and when to roll with it or not. I also have learned that they call it “the entrepreneurial brain” since the majority of entrepreneurs have the condition. (At least that what I am reading and hearing now.) I’ll talk more about this in the future as to how I manage it with exercise, nutrition, hydration, mindset practices, prayer, and more.

The way to make the idea of “start a lot of things but not finish them” actually be a positive thing is to have a staff of people that can run with them, manage them, do them, etc. My mind thinks in overlapping concentric or non-concentric circles. Everything is a layer or a domain that overlaps and connects to other items. Linear is not my thing, and it doesn’t need to be. It’s okay. There’s times when thinking linearly is necessary, but I have to force myself to think in that manner or have others hold me accountable to do so. I am finding that the best way to make this work in our company, and to not drive people crazy, is to have an integrator person, or persons, to filter things through; to cull the ideas; because EVERY idea sometimes feels right, but it’s not. And if it is, it might not yet be organized or clear enough to implement. How does it align with strategy? Can we afford it? Can we execute to that with our people? Are we ready? These are appropriate, and sometime frustrating, questions, but they are the right questions to ask. (I get bored easily.)

So today my partner and I, and our team of leaders and managers, meet for the first time for starting the implementation of “E.O.S.” the “Entrepreneurial Operating System.” This was introduced to me by my personal coach, Dr. Chuck Misja, earlier this year. Through reading the book “Rocket Fuel” and taking some tests, then further vetting the ideas, my partner and I made the decision to jump into it. Today and tomorrow are E.O.S. focus days. Vision- Traction organizing. Clearer strategy definition. Group work. I’m excited about it. Our people are excited about it. It will be hard, but it will be good. David Howard, the “biz-tech sherpa” and a trusted business consultant working with us, is leading us through the exercise and facilitating.

So, I was going to talk about our 3-D printer. That’s right. I had every intent, as I started to talk about organizing my thoughts, that the topic for today would be innovation, our 3-D printer, the “why” behind it, and some bullet points I believe you should think about as you consider tools, innovation, value-add, and market awareness. But now there’s no time for more posting. That will have to be another blog. I did manage to cover my mention of EOS from the last blog, I just didn’t expect to do it in this way. Such is the ADD brain. Like I said, I am learning to just write. The writing takes me where I need to go. It must be the right topic for today. Perhaps this will identify with one or more readers, and that will make it all even more worthwhile. If not, it was worthwhile to me. That’s one reason why I write. It’s cathartic. It’s worthwhile to me. It helps manage my over-active brain.

Be well. See ya next time

What’s on My Mind?

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What is on my mind? That’s a good question. For anyone that follows this blog, you’ll know I haven’t written for some time. Seth Godin says there’s no such thing as “writer’s block” any more that there’s such a thing as “talker’s block.” But talking is easy, writing is hard. Talking feels less permanent; like standing by a stream watching the water flow by; it’s there and it’s gone. Not that the words we speak have no meaning; they do, but it feels less vulnerable, less permanent. What we write is fixed. It’s harder to take back. It’s permanent, or at least it’s memorialized in a more fixed manner, like a photo of the stream; a fixed point in time. No taking it back

Why so long between writing? I don’t know. I am busy running the company, Wheaton & Sprague Engineering, Inc., and affiliates. I have been devoting more time outside of that to the Creating Structure Podcast, which is now producing Episode 23 and with two more scheduled coming up in August and early September. Those take time to produce; the show notes are like a mini-blog in themselves. I’ve been busy with The Garden (see Instagram posts and other articles in prior blog posts.) It’s summer and I spend less time inside. I’ve been really busy with family matters, friends, and adjusting to post-Covid19 lifestyle. Actually I don’t think there is yet a “post Covid19” reality since the pandemic rages on. It’s just a different state of another “normal,” a new adjustment. Actually it’s worse than prior to, and during Covid, from my point of view, since now there seems to be this expectation to live in both realities. I find it less sustainable, therefore, prioritization of choices is required more than ever. There’s just a tension in the air.

The above are all just excuses of course. Even as I write this, I am starting to FEEL better. Why? Well, I like to write actually. I spend most of my writing time crafting emails, drafting company briefings, writing memos, proposals, work products, and more. But putting this out to the public, and to the followers of the blog, feels different. It is different. I am crazy enough (call it what you will) to think that I might have something to say; that perhaps my experiences might positively impact one person. Even if that’s not the case, it impacts me. And writer’s write because they need to. They write for themselves. One writer said, “If you really want to make an impact, write something that would make your friends feel uncomfortable reading. If you want to make an even deeper impact, write something that will make yourself unconformable.” I’m not quite there yet. I’m able to be just vulnerable enough to do this; to share these thoughts in writing with the world.

What’s on my mind, though, you ask, since I still haven’t answered the question? There’s a lot on my mind. Organizing it and sharing it in a substantive way is the tough part.

What about REMOTE WORK. Well there is no such thing anymore as “REMOTE WORK.” There’s just contextual work; work from various locations. As a business owner I used to work “remotely” often since business ownership is more of a lifestyle than a job. Now I never use that term. First, working in different contexts now belongs to almost anyone that is in an office environment or working a traditional “office job.” It’s no longer in the realm of the business owner alone. I actually feel better about that. I never say “I am working remotely.” It doesn’t matter- not at all. I say things like, “I will be working from my home office this morning,” or “I will be working from my car, between appointments.” (Yes from my car.)

If I turn on “out of office” for auto-response to email it’s because I am on “personal time” or “handling matters that will not allow me to stay in top of email in real time.” There is no more “out of office.” Do I have a physical office? Yes. I am there sometimes five days per week, sometimes zero days per week. All that matters is whether I am engaged or not; whether I being productive or not. Never has it been more obvious to manage by results or outcomes than now. Manage to results and outcomes, not appearances.

What’s on my mind? I don’t know. Have I gotten to that part of the blog yet? “Hey John, what is your company doing about return-to-office vs. hybrid work vs. work from home? Which one are you guys doing?” My answer is yes. What? “Yes, I said.” We are doing ALL OF IT. Is there one better than the other? I don’t know. It’s all contextual. If we are not creative in our approach to people and work contexts, we will struggle with retention and recruiting for sure. Like I said, manage to results and outcomes. Not everyone will survive the change. Not everyone has at our firm. But many will like it more, and they will thrive, plus new people will come into a context they are familiar with if we hire within this paradigm.

What’s on my mind? A lot of things. How can there be so many “hiring now” and “help wanted” signs compared to the time prior to COVID19? Are there that many people that have bowed out, gone to gig economy, freelancing, or just decided not to work? I don’t believe the statistics from the labor department. I just believe what I see; a LOT of jobs available and not enough people available to do them, willing to do them, or that have been trained for them. What a shift. The shift is dynamic and continuing to play out. Take your 5-year plan and scrap it, unless your 5-year plan is “be nimble,” or “make cool stuff,” or “impact the world through clean drinking water,” and similar. I like the “be nimble” part. The job of my company, our “why,” is to “Create Structure” to the world, physically and operationally. Being nimble is required (that’s sound better right now than “pivoting” which is an overused word.)

What’s on my mind? I don’t know. I guess quite a bit. But I am coming to the end of my attention span and available time for this priority today. I’ve not touched on the spiritual, the garden, updates regarding the company, technical posts, discussions about project management, client relationship management, faith and work, the natural, supernatural, discussions about BIM, innovation, 3-D printers, point clouds, time sheet discipline, strategies behind billing report audits, leveraging of time, prioritization, game-changer tasks, the importance of relationships, implementing EOS at our firm and more. I guess those will have to wait for the future blogs; tomorrow, next week, as soon as I prioritize and choose to write more.

What’s on my mind? I guess there’s quite a bit. Let’s talk more later. See you in the next post. Have a great day.

Covid19 Dynamics- Business & People

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41% of employees considering leaving?

I received this article and link from PSMJ recently in their executive forum thread.

“A recent Microsoft study found that 61% of business leaders say they are thriving while 60+% of staff-level employees say they are struggling.  What is even more striking is that 41% of those surveyed say they are mulling leaving their jobs.”  You can find an article with more detail on the survey here: https://www.bloomberg.com/news/articles/2021-03-22/bosses-are-clueless-that-workers-are-miserable-and-looking-to-leave

My commentary; this is a deep issue. So much of it involves the need for more “self awareness” for everyone. The physical, mental and emotional whiplash effect from transitioning, or trying to transition, out of COVID19 lockdown, in whatever form, is real. Working remotely stifles the full impact of social connectivity, culture, the more predictable and interactive environment of office life. Working remotely for specific reasons or for short sprints, is a great option. Staying remote indefinitely is not.

 

This is a deep well and I can’t do it justice in a short blog. But many people are tired. Many bosses are tired. Many think “they are ok” but they are not. My first question to everyone now is “how are you doing?” “Is there anything I can do for you to help?” Liberal use of calls from managers and ownership to staff via video chat really helps.

The number one predictor of long life in the top ten indicators is social connectivity and engagement. Think about it.

 

There’s turnover happening and it will continue to happen as people evaluate their life and options. We have been working to mitigate the side effects and rebuild connection and culture at my company but it’s all dynamic and an emerging picture for all of us.

I would love to hear from others on this topic. If you have story to share, please comment.

How are you doing?

The Flagship Office- The Office for the Now

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Back in early December of 2020, one of my outside board of advisory members asked me this question, “So now with COVID19 reality and remote work, what are you going to do with this building?” My immediate answer was brilliant, “I don’t know.” Subsequently the board members, my partner, and I, engaged in a discussion about the pro’s and con’s of having a substantial office space that was equipped for doubling the size of our staff, assuming everyone was in the office. “What do you think the odds are that everyone will return to the office?” “Do you envision a reality where 100% of staff will be operating together 100% of the time, with no offsite remote work?” “How do we justify the overhead costs with empty space?” “What’s the value?” Many of us are asking these same questions.

I recently participated in a PSMJ (Professional Services Management Journal) webinar about current compensation strategies and the future of human resources (HR) in A/E firms (Architecture and Engineering.) Multiple surveys were taken from the 300+ participants during the 1-hour session. All were dealing with the questions of remote work, partial remote work, in-office, out-of-office, and so on. Interestingly, while multiple hybrid work models were the largest percentage of the sampling, a follow up analysis showed that only 5% of people wanted to remain remote and work at home 100% of the time. If you had gotten answers to the same question one year ago in February of 2020, prior to everyone actually doing remote work, you would have gotten a much higher percentage.

The debate is real. The questions are substantive. We’ve seen big companies choose to not occupy new headquarters buildings, to cancel new leases, and to stay in current spaces. We’ve seen some say “we’re going to be 100% remote now forever.” We’ve seen some still going ahead with buildings equipped to house all or part of their staff. But the reality is, everything has changed. What was once the norm is now disrupted. It was going this way, but the COVID19 pandemic reality accelerated the process; it created the cause-effect response available in a connected, internet-based, digital world. Response to the remote-based work environment, hybrid models, or 100% in-office, are going to vary by industry, company, and position. All I know is that it’s going to be different.

Once again, the question: “So now with COVID19 reality and remote work, what are you going to do with this building?” I’ve been thinking about this continually, monitoring our experience, getting input from others on an Executive forum thread with PSMJ, listening to staff, to podcasts, gathering information, talking to clients, related businesses, and more. I’ve been watching the realities hitting retail in the pandemic and digital environment as well. We all know that the future, and the “now”, of “brick and mortar” retail is quite different. Smart retailer’s have gone digital, while also showcasing some of their work and products in specific stores. Outlier stores have been closed, inventory in the remaining stores reduced, and more invested in online and warehoused inventory. So what about the future of the “office?” What about the future of it in the context of professional services? How about more specifically in A/E? Here’s how I envision it.

Think “flagship store.” The future of “the professional service office” is a multi-dimensional experience for all who enter, all who are affiliated with the company, including staff, clients, vendors, affiliates, referrers, advocates, collaborators, students, recruits, and more. Just as smart retailers have put in place digital infrastructure while creating a physical retail location that is experiential, showcasing products, services, and supporting their brand, such is the future of the professional services office. What does this multi-dimensional office look like? What is the envisioned experience? What is it? What is it not? It will depend on the location, industry, work type, and so much more.

It is no longer simply a place to go work for 8 hours a day and go home. It is no longer a static space to just do work and collaborate with clients and staff. It’s a “watering hole” a “community well” a “gathering place” for the industry, domain, practice segments. It is a representation of brand through physical placement of things representing the work, through digital experiences accessible in multiple areas throughout the facility, where clients can access and reference the showcased services, engage electronically, or personally. The 3-D printer is continually printing samples of products and goods supported by the service. Spaces are nimble and flexible for collaborative teams. Spaces are hybridized. Glass is more prevalent in creating separation and visibility at the same time. People can talk to a representative like they do at a bank. Services can be ordered and procured on the spot if desired. Clients, supporters, and other people connected to the company can come and use common spaces as a “third space” to use wireless, collaborate, take a coffee break. Staff members work productively whether from home or from office based on the need, the work typology, and tasks at hand. Projects are displayed physically, and electronically. The space is a shared work space, brand support, resting space, and more. It is a media center as well. The podcast (if you have one) is produced from a studio in the office such as the one I produce called “The Creating Structure Podcast.” When not accessible, staff, clients, and constituents can have a virtual experience.

Everything we do, including the facilities in which we work, are an opportunity to support and express brand; to express innovation, attract, retain, support and care. The facility, in my reality, has always been required to communicate as much as possible about who we are in the physical expression of the space.

I’m looking forward to creating more of a “flagship” office experience. That’s what we are going to do. That’s how we will use the space. Now let’s see how much we can make it a reality.