The Podcast

Today is my every-other-Wednesday Creating Structure Podcast day. This afternoon I’ll record an hour session on Building Envelope Consulting, backgrounds, contexts, and values. This will be the 11th session and will be the 2nd one with people from my company, Wheaton Sprague Building Envelope. We will post the session next week around this same time. I hope you’ll listen and join our podcast community. We talk about people’s backgrounds, values, education, business, entrepreneurship, architecture, facade, glass, glazing, curtain wall, engineering, products, innovation, life, value, relationships and more. It’s quite organic, but we manage to hit the important points of the topics we want to discuss.

We’ve got 10 other podcast posts on our Buzzsprout platform. You can also listen via most of the other major podcasting platforms including Spotify, Apple Podcasts, IHeart Radio podcast, and more.

Podcasting is a terrific platform and I am blessed to have a studio, a production engineer-content manager, and great guests. You are invited to subscribe. Make it a great day out there!

https://creatingstructure.buzzsprout.com/

http://www.wheatonsprague.com

Work Backwards

Clients engage design professionals for the RA or PE stamp, the expertise, the capability, or the capacity. But the value does not reside in the statutory compliance and capability. I’ve met plenty of practitioners that couldn’t engineer client-centered solutions. The reason? Well, there’s a lot of them, but I say it’s mainly from not thinking like the client; not “working backwards” from the necessary or desired solutions. The engineering supports the solution for the client, not the reverse. The engineering has to be satisfied but we have to “think backwards” from the envisioned end result to the start of the design and engineering process.

Think like clients. Think like a builder or a constructor who happens to be an engineer or architect. Get inside the mind of the builder, the glazier, the installer, the fabricator. Get into the “voice of the customer.” Listen. Respect their role. Work to solutions that are simple, sequenced, practical.

We exist for the client; their problem is our opportunity. Their complexity is our unique selling proposition. Every client and every project is unique.

Work backwards to help achieve value.

Workflow and Development

There are two basic forms of “workflow” or “new practice” development:

  • That which we create (innovation and new category.) This needs to bring value to clients and they become part “creative partner” with us (from a “what if” and testing scenario).
  • That which our clients require (get competent and optimize)
    • They define
    • We build/design to spec
    • We execute
  • The Truth moving into the future
    • We all need in our businesses to develop one or both of these.
    • It needs to be done while being connected to the market; with the user/client

The details, the building, the success of the service or product, is up to the builders and operators