When we started our company in 1994 my partner and I were the employees, technicians, marketers, officers, and owners. We both wore all of the sales, marketing, administration, and operational “hats.” At one time I was a project engineer, engineer of record, marketing VP, building envelope engineering VP, and President. If we liken roles and job description to hats, I wore five different hats depending on the day or hour of the week. I actually did this for quite some time. It’s necessary for most of us in business start-up, boot-strap, entrepreneurial mode. I can be exciting and fun for a short time, but the problem is that it’s unsustainable for the long-term. It works well only if we want to kill ourselves and go to an early grave, or as a minimum, become disenchanted with owning a business and not make it. The goal for all of us as business owners should be to wear only one hat, the one that fits the best according to our most unique ability, to shed the extra hats, and hire others to wear them.
Educated and trained as an engineer, in the early days, I was a classic micro-manager and control freak. This works well when everything is dependent on me alone. However, I recognized quickly that we needed to write job descriptions, build and organizational chart, and structure the company so that others could wear the additional hats we had to take on and off daily. I remember writing job descriptions (defining hats) on planes, at my kid’s piano lessons, and during the work day between urgent project work. Slowly, each role and realm began to take shape.
As the business has grown to five offices, two divisions, and many times the initial number of employees, I’ve worked myself slowly out of wearing all but one or two hats, mostly. I wear one primary hat as the leader and President of the organization, and then put on specific operational, developmental or sales hats depending on a project need, a unique ability I can apply in a specific realm or issue, or to support my colleagues. I say emphatically that if you are a business owner and are growing a business, it a disservice to yourself and your colleagues to not work yourself out of multiple roles and to find other hat wearers as quickly as possible. Our role is to be the owner, leader, facilitator, supporter. People are counting on us. You and I have a primary unique ability or two that we do really well. So do others working for us. They wear many hats better than we do. Our businesses will benefit the most by applying our unique ability, while also letting others do what they do best around us. If we do anything less, we are eroding the future stability and sustainability of our organization. We’ve got to build strategically all the time while working on the urgent matters of the day and still moving forward. Otherwise things stay status quo and can remain that way for a long time. This is not of any value in building and growing a business.
Often times what we experience in a business and life is due to our own lack of awareness of these issues. The more I’ve learned and the more I’ve grown and gotten inputs, the more the business has improved. While it may be a big challenge as a small business owner to have a 100% sustainable business without our presence 100% of the time other than for financing, leading, and providing strategic direction, that should be the goal. The people who work for us, our staff, our colleagues, all the clients, constituents and collaborators that are attached to and support the business, will all benefit.
Do yourself a favor and build in this manner. Give colleagues, and all those in your charge, the confidence that we are charting a course to allow for long-term growth with as little necessary input as possible from us as an owners. The less an owner has to be involved in day-to-day decisions, the more valuable the business. The more and owner can stay out while having their staff executing the sales and operations of the business, the more valuable the business to the staff, the world, and future acquirers. It may look good on the outside that we are involved all the time and working mega-hours, but in the end it’s counter-productive. Visualize yourself not in the business and reverse-engineer it. Figure out how to put others in the right positions and build something of value. Build the business. Build up the people. Share hats. Give away hats. See how good others look in them. The picture will look much better and the future will be much brighter.