Back at it

This is a continuation of my last blog, “What’s On My Mind.” It’s so hard sometimes to organize thoughts, so I just start to write. As I write, I go back and edit, then keep writing, then edit, and so on. Actually it’s always hard to organize thoughts for me because I have so much content going on in my head, in my brain, so many thoughts, observations, and “stuff.” I’ve got ADD brain which primarily manifests itself for me in two ways. One way is the ability to hyper-focus for extended periods of time, at depth, on a specific item, or work product, to completion. The other way is to start a bunch of things and not finish them. This is the most classic. I’ve learned over the years how to recognize it, discipline myself, and when to roll with it or not. I also have learned that they call it “the entrepreneurial brain” since the majority of entrepreneurs have the condition. (At least that what I am reading and hearing now.) I’ll talk more about this in the future as to how I manage it with exercise, nutrition, hydration, mindset practices, prayer, and more.

The way to make the idea of “start a lot of things but not finish them” actually be a positive thing is to have a staff of people that can run with them, manage them, do them, etc. My mind thinks in overlapping concentric or non-concentric circles. Everything is a layer or a domain that overlaps and connects to other items. Linear is not my thing, and it doesn’t need to be. It’s okay. There’s times when thinking linearly is necessary, but I have to force myself to think in that manner or have others hold me accountable to do so. I am finding that the best way to make this work in our company, and to not drive people crazy, is to have an integrator person, or persons, to filter things through; to cull the ideas; because EVERY idea sometimes feels right, but it’s not. And if it is, it might not yet be organized or clear enough to implement. How does it align with strategy? Can we afford it? Can we execute to that with our people? Are we ready? These are appropriate, and sometime frustrating, questions, but they are the right questions to ask. (I get bored easily.)

So today my partner and I, and our team of leaders and managers, meet for the first time for starting the implementation of “E.O.S.” the “Entrepreneurial Operating System.” This was introduced to me by my personal coach, Dr. Chuck Misja, earlier this year. Through reading the book “Rocket Fuel” and taking some tests, then further vetting the ideas, my partner and I made the decision to jump into it. Today and tomorrow are E.O.S. focus days. Vision- Traction organizing. Clearer strategy definition. Group work. I’m excited about it. Our people are excited about it. It will be hard, but it will be good. David Howard, the “biz-tech sherpa” and a trusted business consultant working with us, is leading us through the exercise and facilitating.

So, I was going to talk about our 3-D printer. That’s right. I had every intent, as I started to talk about organizing my thoughts, that the topic for today would be innovation, our 3-D printer, the “why” behind it, and some bullet points I believe you should think about as you consider tools, innovation, value-add, and market awareness. But now there’s no time for more posting. That will have to be another blog. I did manage to cover my mention of EOS from the last blog, I just didn’t expect to do it in this way. Such is the ADD brain. Like I said, I am learning to just write. The writing takes me where I need to go. It must be the right topic for today. Perhaps this will identify with one or more readers, and that will make it all even more worthwhile. If not, it was worthwhile to me. That’s one reason why I write. It’s cathartic. It’s worthwhile to me. It helps manage my over-active brain.

Be well. See ya next time

What’s on My Mind?

What is on my mind? That’s a good question. For anyone that follows this blog, you’ll know I haven’t written for some time. Seth Godin says there’s no such thing as “writer’s block” any more that there’s such a thing as “talker’s block.” But talking is easy, writing is hard. Talking feels less permanent; like standing by a stream watching the water flow by; it’s there and it’s gone. Not that the words we speak have no meaning; they do, but it feels less vulnerable, less permanent. What we write is fixed. It’s harder to take back. It’s permanent, or at least it’s memorialized in a more fixed manner, like a photo of the stream; a fixed point in time. No taking it back

Why so long between writing? I don’t know. I am busy running the company, Wheaton & Sprague Engineering, Inc., and affiliates. I have been devoting more time outside of that to the Creating Structure Podcast, which is now producing Episode 23 and with two more scheduled coming up in August and early September. Those take time to produce; the show notes are like a mini-blog in themselves. I’ve been busy with The Garden (see Instagram posts and other articles in prior blog posts.) It’s summer and I spend less time inside. I’ve been really busy with family matters, friends, and adjusting to post-Covid19 lifestyle. Actually I don’t think there is yet a “post Covid19” reality since the pandemic rages on. It’s just a different state of another “normal,” a new adjustment. Actually it’s worse than prior to, and during Covid, from my point of view, since now there seems to be this expectation to live in both realities. I find it less sustainable, therefore, prioritization of choices is required more than ever. There’s just a tension in the air.

The above are all just excuses of course. Even as I write this, I am starting to FEEL better. Why? Well, I like to write actually. I spend most of my writing time crafting emails, drafting company briefings, writing memos, proposals, work products, and more. But putting this out to the public, and to the followers of the blog, feels different. It is different. I am crazy enough (call it what you will) to think that I might have something to say; that perhaps my experiences might positively impact one person. Even if that’s not the case, it impacts me. And writer’s write because they need to. They write for themselves. One writer said, “If you really want to make an impact, write something that would make your friends feel uncomfortable reading. If you want to make an even deeper impact, write something that will make yourself unconformable.” I’m not quite there yet. I’m able to be just vulnerable enough to do this; to share these thoughts in writing with the world.

What’s on my mind, though, you ask, since I still haven’t answered the question? There’s a lot on my mind. Organizing it and sharing it in a substantive way is the tough part.

What about REMOTE WORK. Well there is no such thing anymore as “REMOTE WORK.” There’s just contextual work; work from various locations. As a business owner I used to work “remotely” often since business ownership is more of a lifestyle than a job. Now I never use that term. First, working in different contexts now belongs to almost anyone that is in an office environment or working a traditional “office job.” It’s no longer in the realm of the business owner alone. I actually feel better about that. I never say “I am working remotely.” It doesn’t matter- not at all. I say things like, “I will be working from my home office this morning,” or “I will be working from my car, between appointments.” (Yes from my car.)

If I turn on “out of office” for auto-response to email it’s because I am on “personal time” or “handling matters that will not allow me to stay in top of email in real time.” There is no more “out of office.” Do I have a physical office? Yes. I am there sometimes five days per week, sometimes zero days per week. All that matters is whether I am engaged or not; whether I being productive or not. Never has it been more obvious to manage by results or outcomes than now. Manage to results and outcomes, not appearances.

What’s on my mind? I don’t know. Have I gotten to that part of the blog yet? “Hey John, what is your company doing about return-to-office vs. hybrid work vs. work from home? Which one are you guys doing?” My answer is yes. What? “Yes, I said.” We are doing ALL OF IT. Is there one better than the other? I don’t know. It’s all contextual. If we are not creative in our approach to people and work contexts, we will struggle with retention and recruiting for sure. Like I said, manage to results and outcomes. Not everyone will survive the change. Not everyone has at our firm. But many will like it more, and they will thrive, plus new people will come into a context they are familiar with if we hire within this paradigm.

What’s on my mind? A lot of things. How can there be so many “hiring now” and “help wanted” signs compared to the time prior to COVID19? Are there that many people that have bowed out, gone to gig economy, freelancing, or just decided not to work? I don’t believe the statistics from the labor department. I just believe what I see; a LOT of jobs available and not enough people available to do them, willing to do them, or that have been trained for them. What a shift. The shift is dynamic and continuing to play out. Take your 5-year plan and scrap it, unless your 5-year plan is “be nimble,” or “make cool stuff,” or “impact the world through clean drinking water,” and similar. I like the “be nimble” part. The job of my company, our “why,” is to “Create Structure” to the world, physically and operationally. Being nimble is required (that’s sound better right now than “pivoting” which is an overused word.)

What’s on my mind? I don’t know. I guess quite a bit. But I am coming to the end of my attention span and available time for this priority today. I’ve not touched on the spiritual, the garden, updates regarding the company, technical posts, discussions about project management, client relationship management, faith and work, the natural, supernatural, discussions about BIM, innovation, 3-D printers, point clouds, time sheet discipline, strategies behind billing report audits, leveraging of time, prioritization, game-changer tasks, the importance of relationships, implementing EOS at our firm and more. I guess those will have to wait for the future blogs; tomorrow, next week, as soon as I prioritize and choose to write more.

What’s on my mind? I guess there’s quite a bit. Let’s talk more later. See you in the next post. Have a great day.

The Podcast

Today is my every-other-Wednesday Creating Structure Podcast day. This afternoon I’ll record an hour session on Building Envelope Consulting, backgrounds, contexts, and values. This will be the 11th session and will be the 2nd one with people from my company, Wheaton Sprague Building Envelope. We will post the session next week around this same time. I hope you’ll listen and join our podcast community. We talk about people’s backgrounds, values, education, business, entrepreneurship, architecture, facade, glass, glazing, curtain wall, engineering, products, innovation, life, value, relationships and more. It’s quite organic, but we manage to hit the important points of the topics we want to discuss.

We’ve got 10 other podcast posts on our Buzzsprout platform. You can also listen via most of the other major podcasting platforms including Spotify, Apple Podcasts, IHeart Radio podcast, and more.

Podcasting is a terrific platform and I am blessed to have a studio, a production engineer-content manager, and great guests. You are invited to subscribe. Make it a great day out there!

https://creatingstructure.buzzsprout.com/

http://www.wheatonsprague.com

Checking in: News and Updates

It’s been quite a while since I’ve checked in and provided some updates about our businesses, the Podcast, perspectives, and other matters. These are posted at random in no particular order.

New Staff: We’ve been blessed at Wheaton Sprague (www.wheatonsprague.com) to add three new staff members in our Design, Drafting and Modeling Department (DDM). There are some really solid people available with the changes in the marketplace, the shifts, the ebbs and flows. We’ve added some high quality additional capacity, new capabilities, and experience. Each person is from the industry side of our work, and brings experience in custom fabrication, custom curtain wall design, drafting, building information modeling, gasket design, problem solving, and more. We’ve added two more architects with deep technical experience in delegated design and engineering and one 25 year industry veteran.

BIM2020: (#BIM2020) Our building information modeling initiative, growth and advancement continues, working with primary modeling software platforms like Inventor, RHINO and REVIT. This will bring continual improved value, intelligence, data, and expanded options to clients using a variety of platforms, applications, algorithms, code, and data to solve enterprise and project level problems. Engage with us in this space.

The Podcast: My Creating Structure Podcast https://creatingstructure.buzzsprout.com/ (#creatingstructure) has seven episodes uploaded. The eighth episode is about to post this week. Our podcasts all run about an hour, and we’ve gotten 522 downloads as of today. I’m please with the engagement so far, and thankful for everyone listening. I subscribe to the Seth Godin “Smallest Viable Audience” mentality (https://seths.blog/2017/07/in-search-of-the-minimum-viable-audience/) so I am happy with the results so far. I’m grateful for all who listen. Plus the seven episodes offer a “who’s who” list of business and technical professionals, all influencers in their own spaces, and all of whom have great stories bringing unique perspectives to the discussions. The next guest is Max Perilstein, Communications Strategist focused on the Glass and Glazing world, but our conversation covers sports production, broadcasting, marketing, glass, glazing, people, advocacy, energy issues, and so much more. It will be uploaded this week. Other guests on the prior seven episodes can be viewed from the Podcast site or via all other major Podcast platforms hosting the show. I hope you’ll subscribe and join the conversation.

Shifts: There’s quite a bit of shifting going on in the market right now. There are businesses making preemptive moves and cutting some of their technical staff. There are others moving locations, consolidating offices, or making decisions to buy out more services and reduce personnel expense. This has created a bust-to-boom environment in availability of quality people. I predicted this from the beginning of the COVID19 pandemic cycle. We’ve seen the market go from having almost no one available to having a multiple choices of quality people. Backlog is currency in this regard to inform decisions on hiring. Cash flow certainly helps as well, but backlog is a key driver informing near range or long range decisions.

Staying Close to Clients: In this economy, people want to work in a B2B environment with known entities with people they can trust; businesses with staying power, remote work capabilities, well funded, a strong network of people within, and a proven track record. We’ve doubled and tripled down on client support and client management, especially in the fundamentals of schedule adherence, quality of work product, communication, and client-centered solutions. Get these things correct and it will keep a business busy, and growing. There’s also longer term aspects on which to to plan and align with clients, but if we don’t get the fundamentals right, there’s no need to talk about broader vision or long term strategies. Double down on commitments and communications to clients and key prospects, and win.

Thanks for reading. I’ll provide more updates in the near future.

Remote work: Time Give and Take

Our offices, our entire business, are presently working 100% remote (not working in physical Wheaton Sprague office locations) due to COVID19 considerations. Even when we returned to office from Mid-June through November 26th, we were probably 50% remote on any given day. Here’s some reflections on how I view my time thus far, associated with remote work.

I save 30-40 minutes per day not driving back and forth to work

I need an extra 30 minutes per day with slower technology, not having triple monitors, and less access to my best “gear” from home; plus a dozen other little I.T. issues.

I save 15 minutes per day not making my lunch (yes I make my lunch)

I need an extra 15 to 30 minutes per day in extra work of engaging with staff via remote means.

I save days and days not traveling to see clients across the country

I need days to connect remotely with clients and drive engagement, do virtual meetings, track people down. I lose the energy and connectivity that being with people face to face brings.

What’s the net? Is it a gain, or a loss? Is it equivalent in the time equation? I’d say it’s almost equal. We gain and we lose. There’s the PERCEPTION of having “way more time.” It’s all contextual. I like the convenience that some of it brings. I dislike the lack of community, in a place, building energy and momentum. I like not having to drive as much, but I miss the transition driving to and from another space; the demarcation. I like being in my own space, but I miss being able to go interact with people (in three dimensions not two.)

I know this; we were made to need each other; to work together; to be in community. We have a form of it now, but it’s not quite the same.

It’s not better or worse to be 100% remote. It’s just different.

Communication- Alignment

We should have all heard it by now. Communication is the number one predictor of project success, client retention, risk minimization, sales capture rate, and more. It is the differentiator in so many ways.

One tangible activity and expression of communication is “alignment” and it is a big-impact activity. Anyone can seek to align with clients and to understand their reality, the reality of the work, and to seek mutuality.

Aligning with clients is about working to share the same realities. It’s improves by working in a concurrent manner. Do things like scheduling project kickoff meetings, creating “real-time” dialogue through appropriate platforms like phone, virtual meetings, email, text, frequent check-in’s, and more.

We often work in a “box” and assume everyone knows what each other is doing. It doesn’t work that way. Life and work are too dynamic. Be the initiator. Passivity leads to more opportunity for failure.

Adapt a mentality of fluid conversation, relationship building, and listening. Share work products. Begin with the end in mind. “Work backwards” from the client’s goal definition in order to build a project plan, assess the value proposition, find the unique selling propositions, to build a schedule, and more.

I find alignment to be one of the single biggest predictors of success with clients. It’s just one manifestation of communication.

How’s your alignment today?

Work Backwards

Clients engage design professionals for the RA or PE stamp, the expertise, the capability, or the capacity. But the value does not reside in the statutory compliance and capability. I’ve met plenty of practitioners that couldn’t engineer client-centered solutions. The reason? Well, there’s a lot of them, but I say it’s mainly from not thinking like the client; not “working backwards” from the necessary or desired solutions. The engineering supports the solution for the client, not the reverse. The engineering has to be satisfied but we have to “think backwards” from the envisioned end result to the start of the design and engineering process.

Think like clients. Think like a builder or a constructor who happens to be an engineer or architect. Get inside the mind of the builder, the glazier, the installer, the fabricator. Get into the “voice of the customer.” Listen. Respect their role. Work to solutions that are simple, sequenced, practical.

We exist for the client; their problem is our opportunity. Their complexity is our unique selling proposition. Every client and every project is unique.

Work backwards to help achieve value.

The Podcast

Today I record Creating Structure Podcast #2. I will be hosting a discussion with Michael Kohler, PMP, Branch Office Leader for Wheaton & Sprague Engineering, Inc. (WSE.) The topic of discussion will be the Glass and Glazing industry, delegated design and engineering, the professional services perspective, and a look at current and future trends. It should be a good one. Mike started in the business in the early 1980’s. He’s been a VP of Technical Services for Tremco and also had a high level position with Sherwin Williams. We started in the business together at PPG, so we go way back. Mike leads WSE’s largest office and interacts with a large staff and client base daily. He also has worked nationally and internationally so he brings an interesting perspective. Podcast #2 will be posted next week.

Podcast #1 has 40 downloads to date. I’m really pleased about that. Thanks for all the support. You can find us on Buzzsprout, our primary platform, and also on Apple Podcasts, Spotify, Deezer, Podchaser, Podcast Addict and more; most of the major platforms. We broadcast from a studio in my corporate office.

Look soon for a YouTube Channel for WSE as well. We will post audio and video versions of the podcast there, as well as other relevant content from our niche space and perspective.

Make it a great day and thanks for reading.

Instagram: Inbound Marketing and Sales

The email I received from my Development and Communications Coordinator, which came through our “Contact Us” location on our Website said:

“Good afternoon, I actually chat sometimes with John Wheaton on Instagram. I have been following the work closely when photos are posted on IG; the scope looks like you might be able to help my company with a current NYC custom curtain wall project. The project is (project address removed for blog purposes), and we not only have to provide the curtain wall but we own the design and installation of waterproofing behind the glazing. I was wondering if Wheaton & Sprague could provide pricing to consult on waterproofing for this job. Please let me know who to send preliminary shop drawings and arch info to. Note that this is a very time sensitive project. Thank you.”

This is an example of “inbound marketing.” In other words, it came to us; we didn’t go outbound to generate the lead directly. It was the product of RELATIONSHIP BUILDING. It is also an example of how leads and RFP’s (requests for proposals) are generated via social media.

So how do I actually get leads for real sales from Instagram; how does this work?” Here’s a few pointers, experiences, and examples.

  • Posting is an act of “creating awareness.” It brings visibility. Keep posting.
  • Engage with the people who follow; follow them back; thank them for comments. Send DM’s. Have a conversation.
  • Keep posts consistent and organic. We must be true to our DNA, passion, interests, realities. No need to try to contrive ideas. Just post. Post interests, projects, comments, use hashtags
  • Put the company website link in the bio of the IG profile
  • Have a personal and a company IG profile
  • Call out the company in the personal posts. If you don’t have a company, or “you are the company” then put your blog or personal website link in the bio
  • Create a unique hashtag around your brand. Ours is #creatingstructure
  • Connect with as many people and companies in your space as you can; especially with those that are active.

When people tell you that social media marketing doesn’t work for business; it doesn’t work in professional services; it doesn’t return an ROI; that they can’t afford a social media support person, etc., etc., just smile and nod. Keep posting. You get to become the lead generator; the engaged one; the relationship builder in multiple platforms. But IG and Social is not the answer alone. It’s just ONE Answer. One means. It should be just another manifestation of an outward focus; an outward seeking mentality; a passionate desire to connect on many levels with people, with their businesses, and their needs. And remember, it only takes one lead, one proposal, one sale, one referral, to reinforce the importance. I can’t tell you how many leads we’ve gotten from social media platforms.

Be present. Be engaged. Create more content than consumed. Listen to the community. It works.

COVID19 RULES

Since we are going to be in this environment indefinitely, here’s some things we’ve learned along the way and some observations on managing a professional services business in this reality.

Lead with care First: Health and wellness for clients and staff is #1. It always has been, but even more so now. Care 1st.

Over-Communicate: This is almost always true, but again, more so now. We always THINK we are communicating enough, or appropriately, but that’s rarely the case. Take nothing for granted. Communicate often, and with clarity, by any means necessary.

Get the 1-1 level: Check in at the 1-1 level with everyone that reports to you. Set up new reporting and accountability structures to accommodate the need to be “agile and nimble” in making sure no one is lost in the fray each day.

Virtual meetings: Make generous use of virtual meetings. I prefer MS TEAMS for internal meetings, WebEx for external meetings. TEAMS is a big value for driving engagement.

Office Environment: Make a safe space of beauty somewhere; make it invitational. We did so with our porch and the ability to eat, greet, meet outside through summer and into autumn.

Financials: Share the state of the business with everyone. Make it relevant to their space and contribution

New Sales, Marketing Progress, Project acquisition: Bang the drum loudly. Celebrate wins with everyone in the organization or in our respective domains (depending on size of company)

That’s all for today. I could go on and on but these are at the top of my mind.

Share your observations, insights and feedback. The more we share successes, the better we all will be. There’s enough of the “pie” to go around for everyone.