Covid19 Dynamics- Business & People

41% of employees considering leaving?

I received this article and link from PSMJ recently in their executive forum thread.

“A recent Microsoft study found that 61% of business leaders say they are thriving while 60+% of staff-level employees say they are struggling.  What is even more striking is that 41% of those surveyed say they are mulling leaving their jobs.”  You can find an article with more detail on the survey here: https://www.bloomberg.com/news/articles/2021-03-22/bosses-are-clueless-that-workers-are-miserable-and-looking-to-leave

My commentary; this is a deep issue. So much of it involves the need for more “self awareness” for everyone. The physical, mental and emotional whiplash effect from transitioning, or trying to transition, out of COVID19 lockdown, in whatever form, is real. Working remotely stifles the full impact of social connectivity, culture, the more predictable and interactive environment of office life. Working remotely for specific reasons or for short sprints, is a great option. Staying remote indefinitely is not.

 

This is a deep well and I can’t do it justice in a short blog. But many people are tired. Many bosses are tired. Many think “they are ok” but they are not. My first question to everyone now is “how are you doing?” “Is there anything I can do for you to help?” Liberal use of calls from managers and ownership to staff via video chat really helps.

The number one predictor of long life in the top ten indicators is social connectivity and engagement. Think about it.

 

There’s turnover happening and it will continue to happen as people evaluate their life and options. We have been working to mitigate the side effects and rebuild connection and culture at my company but it’s all dynamic and an emerging picture for all of us.

I would love to hear from others on this topic. If you have story to share, please comment.

How are you doing?

Instagram: Inbound Marketing and Sales

The email I received from my Development and Communications Coordinator, which came through our “Contact Us” location on our Website said:

“Good afternoon, I actually chat sometimes with John Wheaton on Instagram. I have been following the work closely when photos are posted on IG; the scope looks like you might be able to help my company with a current NYC custom curtain wall project. The project is (project address removed for blog purposes), and we not only have to provide the curtain wall but we own the design and installation of waterproofing behind the glazing. I was wondering if Wheaton & Sprague could provide pricing to consult on waterproofing for this job. Please let me know who to send preliminary shop drawings and arch info to. Note that this is a very time sensitive project. Thank you.”

This is an example of “inbound marketing.” In other words, it came to us; we didn’t go outbound to generate the lead directly. It was the product of RELATIONSHIP BUILDING. It is also an example of how leads and RFP’s (requests for proposals) are generated via social media.

So how do I actually get leads for real sales from Instagram; how does this work?” Here’s a few pointers, experiences, and examples.

  • Posting is an act of “creating awareness.” It brings visibility. Keep posting.
  • Engage with the people who follow; follow them back; thank them for comments. Send DM’s. Have a conversation.
  • Keep posts consistent and organic. We must be true to our DNA, passion, interests, realities. No need to try to contrive ideas. Just post. Post interests, projects, comments, use hashtags
  • Put the company website link in the bio of the IG profile
  • Have a personal and a company IG profile
  • Call out the company in the personal posts. If you don’t have a company, or “you are the company” then put your blog or personal website link in the bio
  • Create a unique hashtag around your brand. Ours is #creatingstructure
  • Connect with as many people and companies in your space as you can; especially with those that are active.

When people tell you that social media marketing doesn’t work for business; it doesn’t work in professional services; it doesn’t return an ROI; that they can’t afford a social media support person, etc., etc., just smile and nod. Keep posting. You get to become the lead generator; the engaged one; the relationship builder in multiple platforms. But IG and Social is not the answer alone. It’s just ONE Answer. One means. It should be just another manifestation of an outward focus; an outward seeking mentality; a passionate desire to connect on many levels with people, with their businesses, and their needs. And remember, it only takes one lead, one proposal, one sale, one referral, to reinforce the importance. I can’t tell you how many leads we’ve gotten from social media platforms.

Be present. Be engaged. Create more content than consumed. Listen to the community. It works.

Checking in

It’s been a while since I have blogged and checked in with everyone. I hope you all are well. Thank you readers and followers. I deeply appreciate the engagement. Below I will update you on what’s up.

  1. It’s been a busy time since COVID19 hit. Our company at Wheaton & Sprague Engineering went “100% remote” work, shuttering office locations, on April 7th and we were in that mode until mid-June. We now have about 30% of our staff in physical office locations, and it’s slowly increasing, with caution. It takes extra effort to manage to the necessary level of engagement and communication when people are scattered. We are adjusting.
  2. Speaking of COVID19; I believe we are in this until we aren’t. That may sound obvious, but if anyone is thinking “when this is over and I get back to normal……” you need to adjust your thinking. This is the reality now. It’s a time to figure it out and get stronger; to build more relevant infrastructure in your company; to pursue “best practices” in this environment. My best guess for the next transition with less or no COVID, which may be too optimistic, is September of 2021. Be in the moment, manage to the current reality personally and professionally. Stay engaged. Build your network
  3. More COVID19: We lead with “care 1st” in our mindset and resulting interactions with our clients and staff. This applies to personal life too. “How are you doing?” “I hope you are well.” “Is there anything else I can do to support or help you?” All are relevant lead-ins to conversations. Positive results are produced by healthy people in mind, body, soul, spirit. Results are the outcome. Lead with care
  4. I’ve seen a recent increase in relevant, legitimate, project opportunities. Tech and Medical markets are strong. Combine that with some college work and research facilities and that is a good market presently. There’s more but you can figure out some of those. On the other hand, some past projects were put on hold and will likely push out indefinitely or be cancelled. The longer we can sustain “the gap” and sell into the current reality, the better. Our backlog is steady (up actually) and estimated work is strong (up as well.) We just landed a great new project at LaGuardia Airport and are pursuing some other fantastic projects that are in motion.
  5. Key Relationships: Nurture and foster your key relationships. Build on what you have. Nurture key prospective client relationships as well, and seek referrals. People want to work with those they trust and know will be present in this time. Reduce doubt for people and clients

What else is up?

  1. I have been gardening. We started garden at a community garden and have been working to reclaim the plot and grow veggies and plants in raised beds. It’s a family affair. It’s a great way to refresh and take some measure of control over questionable supply chains, to build community, live in a sustainable manner
  2. I just started a PODCAST called “Creating Structure” Podcast. It’s in the business category and you can find it on BUZZSPROUT. We also are listed now on Spotify, Apple Podcasts, Deezer, Podchaser, Podcast Addict, and Listen Notes. The next Podcast will be recorded Wednesday 8/19/2020 and will be edited and uploaded probably by 8/25/2020. You can find the first episode here https://www.buzzsprout.com/1236827/episodes/4965362
  3. Speaking of the next podcast: It will be relevant to the GLAZING, Subcontracting, Architecture, and Delegated Design-Engineering category. This podcast will feature a discussion between my Branch Operations leader and I at the request of Katy Devlin, for Glass Magazine and their “Outlook Tuesdays”. Stay tuned for future uploads and postings from us and NGA.
  4. The Patio: I turned our patio at Wheaton & Sprague from looking like a prison yard to a workable, desirable, space. It is amazing what a couple patio umbrellas, flowers, and tables can do. “If you build it they will come.” Make spaces INVITATIONAL.

Well, that’s all for today. I’ve got 13 drafts in the blog queue and much more to share. I hope you all are well. Remember, identity drives behavior as my personal and business coach taught me, and reminds me still. What we manifest on the “outside” is produced from what is on our “inside.” Focus on internal health of soul, mind, and spirit, and the physical manifestation will come on the outside. Healthy inside=healthy outside. Life is tough. Look up, lean into God, count each day as a blessing. I do that through the Lord Jesus Christ and provision of His spirit in and through me. I’m “just passing through” this reality, trying to spread blessings while do so, and while on the way to an eternal home without end. For now, I am striving to give thanks in all circumstances. Let’s inform those in our lives rather than letting them dictate to us.

Be Blessed

John

More on Marketing

This week I secured a negotiated project with a client. I visited the client about 4 or 5 years ago. I hadn’t secured a project before this week. I know their CEO, Director of Marketing, VP of Operations, Engineering Manager, a couple of Project Executives, and project managers. But nothing happened prior. Sometimes these things take time.

Over the 4 or 5 years I have been an admirer of their growth and I have kept in touch with them. They are reasonably well represented on social media, so my company social media person and I advocate for them and support a lot of their values. One of them is their “Women in Construction” advocacy and staffing.

They like us, we like them. We both create visibility and awareness. There’s been a lot of talk, contact at conferences, and just some good mutual respect. But no work. No project. No actual transactional business relationship. But that’s okay.

Then it all changed. And it changed quickly. You see a project manager from another client that we worked with joined their organization last year. When the project executive on her project needed an engineering parter, and someone that could collaborate through the process, she said “what about Wheaton Sprague and John Wheaton?”

Then came the RFP, then the phone call, context, urgency, clarity of values, and timing. The proposal was written. Follow up happended from them immediately, and a deal was cut, a proposal signed and a Purchase order received.

You see, the relatiohship is paramount. The relationship is to be nutured always, regardless of where it leads transactionally or at a given moment. The relationship has meaning OUTSIDE of a sale. The SALE is just the final expression of value, trust, and relationship; a promissary note that describes what they will pay us when we deliver on our scope and promises.

Don’t ever lead with a sale. It’s disengenuous. Lead with relationship and with sincerity, not manipulation. Everyone knows you are in business to make money. But that’s the end of the process, not the start.

I’m grateful to now be working with them.

Sometimes these things take time.

The Escalator

I couldn’t get to the trade show floor until 10:00 am. That meant 15 or 20 minutes to kill. I looked around at the options and said to myself, “Why not stand at the bottom of the escalator? There’s no better place to see and meet people.”

In the sea of people there were two gentlemen standing near me with name tags that noted their business location; Nantucket, MA. I had just returned from a business trip to Boston the week prior, and then spent 4 days on Cape Cod. It wasn’t Nantucket, but it’s close enough. I started a conversation.

We talked about their work on the island, about the culture, what kind of support they needed, and how they managed logistics. They asked what I did. We shared business cards. I invited them to contact me anytime and they did the same. Then we both went on our way.

That was about 5 or 6 weeks ago. One of the guys, Lee, called me today. “Hi John, I don’t know if you remember me or not….” “Of course, I said. We met at the bottom of the escalator!” “Yep. That’s me.”

He said he needed some engineering support and asked about our availability at Wheaton Sprague. He asked what the next steps were. He said he’d email me the info. I said I’d assess it and get him a proposal. He said, great.

How do we “kill time” while waiting? Usually with our head in a phone or waiting in the wings. That particular day I chose to engage at the bottom of the escalator; to be where people were congregating. Who would have guessed? We never know when an interaction will lead to more. But most business is relational, whether B2B or B2C. How’s your engagement going?

The Island

Names have been changed for anonymity in this blog

Anne and Dave live in the middle of the island. He’s a contractor and handyman. Anne cleans houses. They lived in Panama for a bit and then came back to the states. The island suits them well. They invited our little group for a spontaneous visit while we were driving golf carts down dirt roads past their home one day. Of course we stopped. That’s what one does on the island.

Julius owns a business, but prefers to live on the island so that’s what he does. He’s got a management team to run his company, so his work on the island hosting people is a labor of love. He’s one of the most hospital people I’ve ever met.

Rich and Donna are long term renters. They stay for most of the winter to escape from up north. They are embedded in the community here and have lots of friends from North and South that they visit and entertain. Both are retired and don’t need to work anymore

Gary and his wife Elaine came to the island from up north a few years ago for the first time and bought a house immediately. He owns business as well but is in the process of selling. He can work remotely or travel back and forth. Either works for him. Quite the world we live in.

James and Carol have a home on the island and live part time here. They are connectors. Generosity defines them. We have become very good friends. James never met a stranger and will lend a hand to anyone in need. Hospitality is one of their gifts.

Betsy and Rob are super handy. They live here half a year in winter and spring, and spend the remaining months up North in the snow belt when it doesn’t snow. She is an artisan, he is retired from owning a trucking business. They grow flowers, orchids to be specific, and have a little greenhouse. Rob can fix just about anything. You’ve got to be able to fix stuff on the island.

Then there’s countless others; renters and homeowners, short and long term, the boat dock numbers, the landmarks, the houses, those for sale and those not; the lending library, the dirt paths, the little church, high tide, low tide, and more.

Everyone has a story. There’s common ground on an island. There’s community if you want it. People help each other because you’re always going to need help. Spare parts don’t get thrown away easily, because you or someone else will need them at some point.

We ought to live as such in our off-island neighborhoods instead of always running about in the hustle and bustle. Neighborhoods are islands within a city or suburb, but the vibe isn’t typically there.

When is the last time we talked to our neighbor, volunteered to help at random, stopped at someone’s fire pit spontaneously, or asked someone if they had a spare valve in their toolkit?

We shouldn’t have to live on an island to build community.

Healthy or Healthy-Enough?

Are we truly “healthy” or “healthy-enough.”

Being “healthy” is objective. It is based on established criteria medically, physically, relational-ly, emotionally, financially, spiritually and so on. It is manifested in results, in metrics and in outcomes.

Being “healthy enough” is subjective. It’s based on what WE think, and our own determination. We justify why we are okay. “Well, I’m healthy enough.” It’s a moving target, a widening boundary.

I recently got some results that I was a bit surprised by and not pleased with. Then again, I should have known. I had been justifying my actions and decisions on some lifestyle choices by being “healthy enough.” That means I make healthy choices when I need to, but the rest of the time I can move the bar wherever I decide to move it.

“Healthy” pre-determines our boundaries and commitments. It establishes our indicators for performance and choice.

Healthy-enough allows the fences to drop, the gates to open, and the walls to come down when we feel like it. This is true in every area; exercise, relationships, business, our work, sleep, nutrition, finances, spiritual life and more.

Are we “Healthy” or “Healthy-Enough”? Within each of our given contexts we all have choices. It is up to us to decide, but to not be fooled by our choices when we see the results.

Let’s not fool ourselves. Let’s be honest and know which one speaks to our life and choices. Commit to “healthy.”

Post Project Meetings – Defining Experience

Post project review meetings are arguably the most important project and team meetings in an organization (and a required SOP now at my company) since it defines lessons learned; what we did well, what we did not, how we can improve. It helps identify “the experience” of the team and the client. It’s ALL about the client’s “experience.” The team’s experience is equally important  (client experience is only as good as the team experience and service to each other)

There’s many hotels, restaurants, auto dealers, contractors, engineering firms, professional services corps, ALL TOUTING the SAME THING.

Which one’s do you like to frequent and write checks to? Those with whom you have a positive experience or a negative experience ? Positive experience (gratitude, smiles, fair price, great value, delivering on what has been promised) means repeat business and growth.

Post project reviews are necessary for company and professional advancement.

All progress starts by telling the truth. These meetings are great truth revealers and tellers. We learn and grow through doing, celebrating wins, and fixing problems.

Advice

Some advice I gave to a staff member the other day regarding an email exchange with a client on which I was bcc’d.

While you’re right, and factual, I’d never say to a client “you’re wrong”
It’s not appropriate expression and just shows the growing frustration on this issue
Words like “I disagree” or that’s not aligned with specifications”
Never directly attack the person no matter how foolish they are, because it wont register to an angry or stubborn person. Attack the problem and suggest an alternative path to resolution
If they are unwilling then seek intercession as you’ve done. As you stated, sometime it’s best to step back and stop

communicating”

Be wise

Be personable

Be clear

Be respectful

Draw appropriate boundaries

Fast and Cheap?

This was my response to client today (after several emails) requesting us to give our best price for a quick turn and schedule critical project:

I want to be very clear. Best price and immediate start/quick turn do not go together. Quick turn with quality, and fair price for the situation go together. It’s not “fast and cheap”. It’s fast and commensurate with service.

I don’t like to work like my hair is on fire. That happens enough in this biz every day

We will look at what we can do, how or where it can plug in, how quickly we can get it done for you and your team, and let you know. We always like to provide
value, timeliness, and a reasonable approach with the work to our clients
.”

Their response?

“Amen. Good words. You’ll see an RFP soon”

Be clear. Be true. Be candid. Be respectful. Provide value. People appreciate clarity and it makes it easier to improve our ROI on proposals and sales.