Professional Engineer License Procurement-“Rubber Stamp vs. Value”

Posted on by johnlwheaton1

For those in the construction markets, the built world, and related business, we’ve heard this statement before, “I just need a PE stamp on this project.” It’s such a revealing statement from the buyer.

Purchasing the services of a licensed professional engineer (PE) covers a broad range of value from lesser (“glorified rubber stamp”) to greater (“value added service.”)

The primary responsibility of the licensed engineering professional is to the public; to protect the health and welfare of any person that would use or come in contact with the constructed work. This is a given. The PE also must work to support at least the minimum necessary codified standards of the applicable building code for the project location. Within this context, the client can then receive “the PE stamp and signature” and whatever benefit from the engagement and collaboration as the purchaser of the services.

The “glorified rubber stamp service” is one that meets the minimum standard of being within code while not putting the health and welfare of the public at risk. That’s it. It likely doesn’t engage deeply with, or may not think much about, the client’s needs and value propositions for things like material optimization, cost-to-value ratio, labor savings, and more. It’s more of a “checked box” on the line item. Nothing gained, but maybe something lost. Not many questions asked. Just low cost. Just checked and stamped.

On the other hand, the “value added PE seal,” the one benefiting the client while accomplishing the necessary obligation of the PE, puts “substance” behind the stamp. It’s an expression of the professional’s work. That substance includes a level of thoughtfulness, collaboration, client engagement, interpretation, context, and more. It’s an investment, not just a cost.

To provide appropriate value for the client, the PE stamp on the work product should be saying, “This work product has been delivered in a thoughtful manner, and the expression of the service, relationship, and decisions involved to produce positive outcomes have been validated through this seal and signature.” There should be value received.

What “stamp” are you purchasing?

Go Big or Go Home?

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Not really.

Do the work in a way that is natural to the context.

Do what you’re led to do.

Do what the vision inspires.

Not everything is meant to be big or scalable.

If it is, great. If not, no worries.

Stick to the essence of the vision, mission, and value being expressed.

Find your sweet spot.

Enjoy it.

Engineering Services Providers – Selection Criteria

Posted on by johnlwheaton1

If the low cost professional engineering and consulting services will provide a client the same value as a higher priced cost provider, then by all means, select the low cost option. That’s the best choice. However, this is often not the case. In fact it is almost 100% not the case.

The difference in this category of selecting and purchasing professional services work is the element of interpretive, contextual decisions that impact schedule, materials, labor, and client experience, good or bad. The category of engineering services, the delivery of a professional service manifested in various documented deliverable work products (instruments of services) to a client in the built-world, is both a necessary line item expense and an investment. Why is it an investment? Because it is defining a cost for those subjective, contextual, and interpretive elements. These qualitative elements include categories such as communication, collaboration, client awareness. It also includes quantitative elements (though subject to interpretation) including codified knowledge, material optimization considerations, sequencing, shop and field labor, and more. It’s not a widget that is being purchased as a predefined “hard good.”

I think if clients in the manufacturing, supply, subcontracting, design, contracting, and related markets were made more aware of the differences and values delivered by those of us providing professional services, they could make more informed decisions on the potential cause-effect of their selection and purchase. We do clients a disservice to not explain the nuances between the choices. Conversely, I’ve had the conversations at length with some clients, and even when they acknowledged that they knew they would get a better service that translated into a better outcome, they still chose the low price. We also do our professional services category and peer businesses a disservice to not explain the differences and to compare as if all services are equal. They are not.

If the “low fee” provider will deliver the same scope and positive results, then a client should go with the low fee. If there is something of more value included in the higher fee, then it is up to the provider to define it to the client, make it contextually relevant, and to help facilitate them making the best choice for the specific project. The “right cost” is the cost that is “right in the groove,” no more and no less than it needs to be, for the appropriate results to be achieved. Every dollar spent should yield a return on the investment.

What’s your value proposition?

Resisting Complexity

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As a company gets more mature and grows in size, adding people to support the purpose and mission of the business, it also needs to define internal processes and “SOP’s” (standard operating procedures) to reasonably manage with clarity the volume of work; to deliver to clients the work that supports the “why” of the business at more scale .

However, these SOP’s can also become an encumbrance because often times we end up working more and more to serve the internal functions of the business rather than the clients. This is a subtle, gradual, descent, and easy to miss.

To resist, to remain effective, takes consistent resistance by someone, or by a group of “someone’s” to keep asking this question, in perpetuity, “How can we simplify, resist the complex, streamline, and keep “the main thing the main thing” like we did when the business began, which is to focus on simplifying client’s lives and delivering creative solutions to them?”

Do you want to know one way to measure if you’re being too “internally focused?” First, look at your calendar. How many internal meetings are required each week versus how much time to produce the work and connect in a collaborative manner with the client? This is certainly applicable to those with client relationship management (CRM) responsibilities in any measure. But everyone, every role, impacts the client, whether a CRM, accounts payable representative, receptionist, engineer, proposal writer, scheduler, principal, project manager, designer, or other.

It’s all about the client, the customer. It’s all about the delivering the service or product as scoped, and in a manner that makes their experience reasonably positive, and one of relative ease.

We can lose sight of this if we don’t create and maintain awareness and constructive tension in the system.

It’s the responsibility of all of us to remind ourselves and our colleagues to “keep it simple.” And it starts at the top, with the leader of the business.

Build the systems, deliver to the SOP’s, but only if they are supporting the purpose driven mission of the business to the benefit of the client. Cut out everything else.

The Reality of Design Constraints

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In the creative process, most of the time, the last thing a person or team doing the creating is thinking about as design constraints are budget and schedule.

But budget and schedule are design constraints; boundary conditions. We see it, feel it, work with it, live with it, sell it, and buy it every day. Products and services for a cost. I’m talking in the business context here. I’m not talking about the idea of just wide-open free time to create and develop something without any boundaries. That’s got its place in our personal lives to doodle, noodle, create, in many contexts. I am talking about selling or buying a created product or service, or buying the creative process.

We purchase goods and services every day that have been created with design constraints that include spec, budget, and schedule. Once the specified performance standard is defined or revealed, then we define a schedule and a price. The result of the process can’t be “Hey, I know we put a price and schedule on this, but the creative process is what it is. It takes whatever time it takes.” No it doesn’t. It takes the time we’ve allocated for the budget established within the specification we’ve defined to create a solution within the parameters. Want to buy a car? You’ll want to define the standard (spec), budget (what you can pay) and when it will be delivered (schedule.) A car, like any other product, is a created work. The same is true with a piece of paper, an engineering service, web design, software, and on and on. Schedule and budget define how much could be invested in creating and producing the product or service.

In fact, budgets and schedules are gifts to us; signposts, mile markers, fenced pastures, defining limits and contexts, giving us a direction, identity to the work, and an expectation to be fulfilled. Finishing something is satisfying. Finishing it on time, on budget, and delivering to a satisfied client, is an art in itself, and very satisfying to both parties.

Deliver to the standard, make it a positive experience, include the client in a collaborative manner, communicate along the way, listen, develop, define, deliver value. But finish it. Ship it. Complete it. Do it within the time and budget established.

We all need end dates by which to make decisions and complete the work. The creator that can complete it and deliver the value to the client, will be sought after.

Be that person.

Developing Identity vs Being Commodity

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If we own or are working in a business, we are delivering a service or product. The client or customer expects to receive what it is they’ve purchased according to the specifications, scope, and price. This is a fact that is true, whether conscious in the mind of the buyer and seller or not. This is the baseline. Let’s dive deeper now.

All companies in a category are expected to deliver to the category. Let’s even say that we expect all the scope of work to be delivered to the exact same standard, that we could pick any one of the enterprises in the category, and expect the same exact results. What then would be the differentiator in selection? Price (cost) of course. If all things are 100% equal, then select and work with the lowest cost provider for the specified service or product.

But this is never the case. Products or services from different companies are not all delivered to the same standard. Why is this so? There are many reasons. But let’s focus on differentiation here; let’s focus on core purpose, core focus, core values. Defining the differentiators, the “why,” “what,” and “how,” define the difference, and create the unique value proposition of any enterprise. In fact, all companies have these defining attributes, they just don’t always know what they really are, or how to define them.

“Our Why”: Core Purpose.

This is our reason, our essence, why we do what we do. Unless we want to be more of a commodity, we need a core purpose; a “why;” a reason for the enterprise’s existence. This has nothing to do with WHAT we do, but why we do it. For instance in my company, we “Enable Facades that Inspire.” We “do” things to support that, but those “things” are not our “why.” We love to work on, and to help develop, improve, remediate, fix, oversee facades, building skins, building exteriors, in an inspired manner and to create inspiring outcomes. That’s why we show up every day.

“Our What:” Core Focus.

What is it that we deliver or do as a core focus to support our core purpose? This is the “what” to support the “why.” In my company for instance, we provide design, engineering, science and consulting to support the core purpose to enable facades that inspire. When you work with us you may “get engineering” for example among other things as part of the service, but you don’t buy “engineering” from us. You buy our core purpose (knowingly or not.) You work with us to support your vision on an inspiring facade or exterior building skin. To support that, one service we provide is “engineering” expressed in various forms. What we all do in enterprises is different than why we do it.

“Our How:” Core Values.

How do we do what we do to deliver why we do it? These are the core values; the “how.” What’s our personality, and what values do we live out, manifest, and provide as a group, an enterprise, an organization? Core values (the how) are our guard rails, our sign posts. For instance, at our company we have five core values, developed as a team. They are as follows: communication, integrity, collaboration, client conscious, and capable. Everything we “do” is filtered through this grid, this reality. These are not aspirational, they are reality. These core values define us. For instance, if you don’t want to communicate, and it’s not a value for you, then you wouldn’t want to work for us. The core values are in every job offer, discussed during recruiting, and measured during annual reviews. You don’t have to be perfect in living out the core values, but you have to care, to buy into them, be committed to improvement, and to be accountable to them. Goods and services are delivered with, through and by the core values.

The Story:

So the “why,” the “what,” and the “how” allow us to build our story, a common story, that anyone in the company can express. It gives us a common context to work within, a common reality, a shared experience. This is a powerful lever in advancing with focus and velocity. The story may be manifested or experienced in different forms and expressions. But in the big picture, if talking to someone in the elevator, at the coffee bar, or on break at the conference, asking us, “So what do you do,” we could say something like this, “Well, we enable facades that inspire through services like engineering, design, science, and consulting. You can count on us to be communicative, and express integrity around commitments and solutions. Plus, we really focus on collaboration, building a shared experience, with a client conscious focus throughout (beginning with the end in in mind). With all that we are as capable as they come.” This is one version of our “story.” This is what you get when you get “us.”

Closing Thoughts and Remarks

So are all enterprises the same? When we purchase a service or product to a spec, a definition, a scope, can we expect the exact same experience from all? Obviously not.

With whom would we rather work? The no purpose, low cost provider, or the clearly purposed, value driven niche company?

Without a “why” everything looks the same. Without a “what” there’s no clarity on what service or product is expected to be delivered and received. Without a “how” it’s all just colorless and without consistent experience; there’s no value added.

Without the core purpose, focus and values, we are just a commodity, a nameless, faceless organization that can only rely on being less expensive. This is a tough reality to live within; impossible really.

Does cost matter? Of course. But that is a topic for another blog post.

Get excited. Start defining today. There’s a process by which you can do so. Put it in writing. Shout it from the roof tops. Make a difference.

A Simple Business Differentiator

Posted on by johnlwheaton1

“Because I really like working with them….” is an acceptable reason for selecting and maintaining a business relationship.

Assuming all other things being equal in the product or service, “likeability,” or “ease of working relationship,” in itself can be a differentiator.

A good goal is to leave any person or interaction more “energy positive” and to provide value in whatever way is appropriate to the assignment or situation; to provide a solution, path to solution, recommendation, or to help simplify to a point of clarity.

Be the person others like working with.

Meetings – Tips for Productive Outcomes

Posted on by johnlwheaton1

**On the topic of MEETINGS**

People say, “meetings are a waste of time, or “meetings are unproductive.”

Yet, I don’t think this is true, in the right context.

Everything is about context.

Poorly planned, unscripted, no-agenda, purposeless meetings for the sake of meeting are a waste of time.

Scheduled, planned, intentional, agenda-driven, purpose driven meetings with expected outcomes are valuable.

I don’t think it’s productive to make “carte-blanche” statements about anything that categorizes it as “all or nothing.”

I think perhaps most of us don’t know how to achieve positive outcomes to meetings without a script, plan, outline, experience. Plus, meetings take many formats depending on who is leading.

I recommend some of the following as a starting point:

1. Establish a consistent meeting format for your entire organization. Same format, context, pattern for each, at every level.

2. Use a meeting system like, or similar to the EOS Worldwide System (if you aren’t an EOS company already using their IDS style.)

3. Identify the issues to be discussed, discuss them, and solve them.

4. A meeting without “solves” is not a productive meeting.

5. If the issues are not solved in the meeting, set “to-do’s.” To-do’s require a specific deadline and owner of the to-do. Write it down, keep it transparent, follow up. The person assigned is accountable to complete it. When the to-do is done, the issue is solved.

6. Make sure the facilitator keeps the meeting on track.

7. Don’t interrupt others, ever.

8. Start and end on time. That is the first priority. Be on time, prepared, ready to engage.

Leveraging the time with a team can be differentiator.

If you want to continue to avoid meetings or not utilize them well, then you may fall behind. Those who do meetings well and get things done as aligned team, have the advantage, as they multiply progress.

This list isn’t 100% comprehensive, but has some key recommendations.

If you’re doing meetings work to increase their value.

Team

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Replace:

“Report To”

With:

“Work with”

Replace:

“Organizational Chart”

With

“Accountability chart”

Sure, someone’s responsible to and for something or someone

But “work with” and “accountable for” make everyone truly a member of the “team” rather than “have’s and have not’s”

A staff team gets more effective traction.

Pulling in the same direction.

Fascinating and Motivating- Gauging Emotional Energy

Posted on by johnlwheaton1

As we gain experience, that which is “fascinating and motivating” changes. What may have been so at one time can become “just ok,” or even “annoying and frustrating.” It’s alright to move on and move forward into the next “fascinating and motivating.” This takes awareness.

While doing so, we can’t forget that our “frustration” with something now is likely someone else’s new opportunity (just like it was for us prior.) We can delegate it, or better yet, hand it over entirely to another colleague or recruit, someone wanting to step into their next “fascinating and motivating.”

It is liberating to recognize this, and to assess our priorities by gauging our emotional energy. Step back and audit what is exciting, what is motivating, where the value is best provided to clients and staff, what increases emotional energy, and what drains it. Re-prioritize, amend, delegate, delete. Stay present to coach, advise, support, and help those to whom we hand off the work,