The Reality of Design Constraints

In the creative process, most of the time, the last thing a person or team doing the creating is thinking about as design constraints are budget and schedule.

But budget and schedule are design constraints; boundary conditions. We see it, feel it, work with it, live with it, sell it, and buy it every day. Products and services for a cost. I’m talking in the business context here. I’m not talking about the idea of just wide-open free time to create and develop something without any boundaries. That’s got its place in our personal lives to doodle, noodle, create, in many contexts. I am talking about selling or buying a created product or service, or buying the creative process.

We purchase goods and services every day that have been created with design constraints that include spec, budget, and schedule. Once the specified performance standard is defined or revealed, then we define a schedule and a price. The result of the process can’t be “Hey, I know we put a price and schedule on this, but the creative process is what it is. It takes whatever time it takes.” No it doesn’t. It takes the time we’ve allocated for the budget established within the specification we’ve defined to create a solution within the parameters. Want to buy a car? You’ll want to define the standard (spec), budget (what you can pay) and when it will be delivered (schedule.) A car, like any other product, is a created work. The same is true with a piece of paper, an engineering service, web design, software, and on and on. Schedule and budget define how much could be invested in creating and producing the product or service.

In fact, budgets and schedules are gifts to us; signposts, mile markers, fenced pastures, defining limits and contexts, giving us a direction, identity to the work, and an expectation to be fulfilled. Finishing something is satisfying. Finishing it on time, on budget, and delivering to a satisfied client, is an art in itself, and very satisfying to both parties.

Deliver to the standard, make it a positive experience, include the client in a collaborative manner, communicate along the way, listen, develop, define, deliver value. But finish it. Ship it. Complete it. Do it within the time and budget established.

We all need end dates by which to make decisions and complete the work. The creator that can complete it and deliver the value to the client, will be sought after.

Be that person.

Engineering and Value

I learned a long time ago that engineering is a means to an end. The process and expression of engineering should deliver value to the client, and the end user, to create safe, serviceable, components, parts, and systems, and in many forms. Engineering is part art, part science. It becomes a way of thinking as we do the work. My familiarity is with building systems and components, building science, structural and systems engineering for buildings, and most specifically for specialty systems know as curtain walls. These systems also are described as cladding, facade, architectural components, and building envelope. I am going to break down some items and factors that I’ve found to be important in executing engineering work in the proper context. It applies to the broad categories of engineering as well as the specialties I’ve noted. Value-based engineering has these types of mindsets and expressions:

Connected: It’s connected with client. It begins with the end in mind. Work backwards from the clients goals and desires, whether labor savings, redundancy, risk mitigation, manufacturing efficiency, optimization, or all of them.

Collaborative: Create a context where we are working in a shared reality with the client. Break down barriers, seek collaborative solutions. A shared reality puts us figuratively in “the same boat” or in “each other’s shoes.”

Competent: The fundamentals have been mastered so that the principles and practices can be utilized in an increasingly elegant manner, and with confidence in the accuracy of the solutions

Codified: One must be aware of the minimum requirements as outlined in building codes, standards, or applicable governing authorities.

Communicative: Keep an ongoing dialogue with the client. Let them know what is being done, inform them of our progress. Use email, instant messaging, phone calls, virtual meetings. Clients appreciate concise, informative, ongoing feedback to support collaboration. Engineers typically struggle with the idea of need to communicate regularly and just the reality of being communicative. Communication is the differentiator.

Concise: Solutions should be understandable, able to be interpreted, and as straightforward as possible to implement.

Clear: Solutions, drawings, reports, sketches, narration, should be clear and logical, simple to understand.

There’s more to this conversation and additional categories to discuss, which I will do in future blog posts. Stay tuned, and thanks for reading.

Checking in: News and Updates

It’s been quite a while since I’ve checked in and provided some updates about our businesses, the Podcast, perspectives, and other matters. These are posted at random in no particular order.

New Staff: We’ve been blessed at Wheaton Sprague (www.wheatonsprague.com) to add three new staff members in our Design, Drafting and Modeling Department (DDM). There are some really solid people available with the changes in the marketplace, the shifts, the ebbs and flows. We’ve added some high quality additional capacity, new capabilities, and experience. Each person is from the industry side of our work, and brings experience in custom fabrication, custom curtain wall design, drafting, building information modeling, gasket design, problem solving, and more. We’ve added two more architects with deep technical experience in delegated design and engineering and one 25 year industry veteran.

BIM2020: (#BIM2020) Our building information modeling initiative, growth and advancement continues, working with primary modeling software platforms like Inventor, RHINO and REVIT. This will bring continual improved value, intelligence, data, and expanded options to clients using a variety of platforms, applications, algorithms, code, and data to solve enterprise and project level problems. Engage with us in this space.

The Podcast: My Creating Structure Podcast https://creatingstructure.buzzsprout.com/ (#creatingstructure) has seven episodes uploaded. The eighth episode is about to post this week. Our podcasts all run about an hour, and we’ve gotten 522 downloads as of today. I’m please with the engagement so far, and thankful for everyone listening. I subscribe to the Seth Godin “Smallest Viable Audience” mentality (https://seths.blog/2017/07/in-search-of-the-minimum-viable-audience/) so I am happy with the results so far. I’m grateful for all who listen. Plus the seven episodes offer a “who’s who” list of business and technical professionals, all influencers in their own spaces, and all of whom have great stories bringing unique perspectives to the discussions. The next guest is Max Perilstein, Communications Strategist focused on the Glass and Glazing world, but our conversation covers sports production, broadcasting, marketing, glass, glazing, people, advocacy, energy issues, and so much more. It will be uploaded this week. Other guests on the prior seven episodes can be viewed from the Podcast site or via all other major Podcast platforms hosting the show. I hope you’ll subscribe and join the conversation.

Shifts: There’s quite a bit of shifting going on in the market right now. There are businesses making preemptive moves and cutting some of their technical staff. There are others moving locations, consolidating offices, or making decisions to buy out more services and reduce personnel expense. This has created a bust-to-boom environment in availability of quality people. I predicted this from the beginning of the COVID19 pandemic cycle. We’ve seen the market go from having almost no one available to having a multiple choices of quality people. Backlog is currency in this regard to inform decisions on hiring. Cash flow certainly helps as well, but backlog is a key driver informing near range or long range decisions.

Staying Close to Clients: In this economy, people want to work in a B2B environment with known entities with people they can trust; businesses with staying power, remote work capabilities, well funded, a strong network of people within, and a proven track record. We’ve doubled and tripled down on client support and client management, especially in the fundamentals of schedule adherence, quality of work product, communication, and client-centered solutions. Get these things correct and it will keep a business busy, and growing. There’s also longer term aspects on which to to plan and align with clients, but if we don’t get the fundamentals right, there’s no need to talk about broader vision or long term strategies. Double down on commitments and communications to clients and key prospects, and win.

Thanks for reading. I’ll provide more updates in the near future.