We should have all heard it by now. Communication is the number one predictor of project success, client retention, risk minimization, sales capture rate, and more. It is the differentiator in so many ways.
One tangible activity and expression of communication is “alignment” and it is a big-impact activity. Anyone can seek to align with clients and to understand their reality, the reality of the work, and to seek mutuality.
Aligning with clients is about working to share the same realities. It’s improves by working in a concurrent manner. Do things like scheduling project kickoff meetings, creating “real-time” dialogue through appropriate platforms like phone, virtual meetings, email, text, frequent check-in’s, and more.
We often work in a “box” and assume everyone knows what each other is doing. It doesn’t work that way. Life and work are too dynamic. Be the initiator. Passivity leads to more opportunity for failure.
Adapt a mentality of fluid conversation, relationship building, and listening. Share work products. Begin with the end in mind. “Work backwards” from the client’s goal definition in order to build a project plan, assess the value proposition, find the unique selling propositions, to build a schedule, and more.
I find alignment to be one of the single biggest predictors of success with clients. It’s just one manifestation of communication.
How’s your alignment today?