There are two basic forms of “workflow” or “new practice” development:
- That which we create (innovation and new category.) This needs to bring value to clients and they become part “creative partner” with us (from a “what if” and testing scenario).
- That which our
clients require (get competent and optimize)
- They define
- We build/design to spec
- We execute
- The Truth moving
into the future
- We all need in our businesses to develop one or both of these.
- It needs to be done while being connected to the market; with the user/client
The details, the building, the success of the service or product, is up to the builders and operators