When my partner and I created the business, we started on day one with zero; zero dollars, two computers, some software, two clients and two projects; one project for him and one for me. We had zero revenue but we had purchase orders. That’s what we worked with. We built systems, tools, applications, and engineered work products that brought value to clients.
Fast forward to now; 25 years later. I’m getting back to this approach; to recommitting to creating new things, new services, practices, and applications, from zero. I mean, being an entrepreneur and business builder, that’s how I started; I took an idea, made it a reality, and built something that never existed prior. That’s what happens in all new businesses in some way; something comes from nothing; from simply an idea.
So we start with zero. We start with our time, our tools, and our existing infrastructure, which is way deeper than it was 25 years ago, and we build. If you want money, you’re going to have to really give me a good reason. How about selling the service and idea to the client first and coming to me with a purchase order? That’s the ultimate litmus test; the ultimate positive ROI.
Starting with zero doesn’t mean we don’t need money. It doesn’t mean we don’t get funding at some point if there’s good reason. But it does provide better accountability around creating new things and it puts everyone in the organization on a level field.
Start with zero and validate from that point forward.