There are two basic forms of “workflow” or “new practice” development:
- That which we create (innovation and new category.) This needs to bring value to clients and they become part “creative partner” with us (from a “what if” and testing scenario).
- That which our
clients require (get competent and optimize)
- They define
- We build/design to spec
- We execute
- The Truth moving
into the future
- We all need in our businesses to develop one or both of these.
- It needs to be done while being connected to the market; with the user/client
The details, the building, the success of the service or product, is up to the builders and operators
JOHN L WHEATON BLOG 
Excellent post John. I love the connections you make with design and service to our customers and therefore innovation.
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Thanks Amy. Thanks for engaging. We must never forget that all of our work and products only exist for the end user, the client, the customer.
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